Seth Godin has a post up this morning proclaiming that online ads could be the new tip jar. Boiled down to a sentence, he's stating that if you like someone's writing, say thanks by clicking an ad.
The implications of that behavioral change when applied across the entire web are pretty big (not necessarily good, but definitely big). But he left out one pretty important point: advertisers aren't interested in paying for tip-clicks. So while I'm all for supporting people who write great stuff on the web and distribute it freely, please do make sure you're interested in an ad before you click it, or at least pay attention to what you just clicked. Bouncing off without so much as viewing the page isn't too far from click fraud.
In other words, make sure you're tipping with your own money (or attention).
UPDATE: Seth predictably got a lot of email on this one (he is the master, isn't he?), and has a follow up post that better explains the concept he's exploring.
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