Link Building Tactics

As I began this blog a couple months back, I was having a hard time coming up with concrete, useful techniques that I could use to help build links to my various web projects.

Thankfully, another Austin entrepreneur, Jeremy Bencken, has done this work for me. If you are in need of web promotion mojo, subscribe to his BuzzStream Blog. Two gems to check out right away:

Link Jujitsu - A technique that uses your competitors' success to find relevant conversations that are happening right now elsewhere on the web. It takes me about 5 minutes to do this each day, and it works. All you need is a close competitor to stalk.

Lazy Reporters - That's not what Jeremy calls this technique, but what he's describing is basically a way to make life easy for reporters. In a nutshell, you provide data in a format that's easily accessible and useful to reporters. They can then link to you or quote you without ever leaving their browser. This one is really only useful if you have user generated content and you can provide some sort of insight via the data you collect.

I can't wait for Jeremy's next idea. Good stuff.