Jeremy Bencken has done it again - he's come up with another innovative use of common tools. If you're looking for a cheap (free) way to monitor what people are saying about your business (or anything else for that matter), this is exactly what you're looking for. It covers all the major "Social Media" outlets and is infinitely customizable.
Jeremy has pieced together several free web services into what amounts to a pretty slick system. It requires a little work to set up, but you can't beat the price. This is bootstrapping at it's finest.
He's even included a screen cast. Check it out.
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