Now that the dust has settled a but, I'd like to update you on what I've been up to for the last few weeks. I've joined the team at Notice Technologies. Notice has been working on an inventive online advertising platform aimed at small business users.
I'm excited about this opportunity because I see lots of potential. Online advertising is rapidly evolving. As the online side of hte ad business hits the mainstream, it's becoming more and more of a big company game. Recently, I was told by a Google AdWords account manager that Google wont even assign a manager to an account unless they're spending $10,000 per month on AdWords. I don't think many local businesses have $120,000 online ad budgets, and I don't think AdWords is simple enough for most business people to tackle by themselves. The small business market has once again become under-served.
We're not competing with AdWords, however. I merely use them as an example of how high the bar is before small businesses get taken seriously. There is an opportunity here, and its'a big one.
At Notice Technologies, we're building the Minutes Notice platform. In short, it allows advertisers to think like business people, not online advertising geeks. They can broadcast their offers across the internet - email, Twitter, Facebook, SMS and more. All they do is type the text offer into the app and the system intelligently routes the offer to targeted consumers - all in real time. The entire process takes about than 30 seconds. Better still is that we've simplified pricing. We've gone to a flat rate system. No more CPC, no more CPM - just the ability to communicate with your customers when you want to in the ways they want.
For publishers, we offer the ability to create additional ad revenue from their existing locally-themed web sites.
If you're a local business or a publisher of locally themed websites, please let me know - we've got something we'd like to show you.
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